Sunday, June 3, 2007

8. Infant food


Mark said...

With much of a child's cancer body burden for the rest of its life occurring within five years of age it is estimated, cleaning up ourselves and categorically outlawing bioaccumulative toxins in mother's milk would be a base standard from which to expand to other areas:

---August 8, 1990---

News and resources for environmental justice.


Environmental Research Foundation
P.O. Box 5036, Annapolis, MD 21403
Fax (410) 263-8944; Internet:


If breast milk from American women were bottled and sold commercially, it would be subject to ban by the U.S. Food and Drug Administration (FDA) because it is contaminated with more than 100 industrial chemicals, including pesticides. [1]

FDA has set limits on contamination of commercial milk by pesticides, and human milk routinely exceeds those limits by a wide margin. (For example, see Table 1.)

We do not want to discourage breast feeding. Breast feeding is a highly desirable practice,
despite the presence of toxic chemicals in human milk. [Besides there are detoxification strategies for removing anyone's body burden of many chemicals, particularly mothers.]

Breast feeding gives an infant immunity against gastrointestinal diseases and respiratory infections; it may also offer protection against food allergies. The emotional bonding that takes place between mother and child can be exceedingly important as well. [besides the fact that mother's milk is designed to grow humans and has the proper assortment of fats, etc.; for instance, cow milk is designed to grow cows fast, really fast; attempting to put cows milk into young kids doesn't grow many nervous system/brain issues which mother's milk particularly is good for] [2] Furthermore, the alternatives (prepared formulas) are all less healthy.

Still, it is important for Americans to recognize the consequences of allowing the chemical industry (and, more recently, the incineration industry) to expand unchecked, and contamination of breast milk is one well-established consequence.

The problem is not widely acknowledged or often discussed, perhaps because it forces us to ask ourselves, what kind of people allow their infant children to ingest low concentrations of a hundred industrial poisons with every mouthful of their mother's milk?

Scientists first discovered that human breast milk was contaminated with DDT in 1951. [3]

DDT, like many other chlorinated organic chemicals, is soluble in fat but not very soluble in water, so when it enters the body it is not easily excreted and it builds up in fatty (adipose) tissue. The main way that females excrete such chemicals is through their breast milk. Breast milk contains about 3% fat (average) and fat-soluble chemicals collect there.

Unfortunately, this contaminates infant children who breast feed.

(When examining data on milk contamination, be aware that concentrations are sometimes given as ppm [parts per million] for fat, or ppb [parts per billion] for whole milk; fat concentrations are about 30 times higher than whole milk concentrations, so, for example, 2.5 ppm in fat is approximately equivalent to 75 ppb whole milk.)

The most extensive survey of the milk of American women was conducted by U.S. Environmental Protection Agency in 1975.

They took samples from more than 1000 women, but analyzed them for only a few pesticides.

They found DDT in 100% of samples;

PCBs in 99% of samples;

dieldrin in 83% of samples.

EPA says DDT, dieldrin and PCBs are all "probable carcinogens" in humans.

There has been only one study of non-pesticide organic chemicals in the milk of American women. [1] It found 192 organic compounds, many of them well-known industrial poisons like carbon tetrachloride and benzene (both known human carcinogens).

We list the 192 compounds in footnote 1. From reading the scant literature on this topic, one draws the unmistakable impression that further study would reveal more contamination.

Table 1 shows how grossly contaminated the milk of American women is, based on just four pesticides.

The first column names the pesticide;

column 2 gives typical levels of contamination reported in scientific studies;

column 3 gives the FDA's "action level" for each pesticide;

this is the level at which the FDA can (if it chooses to) take commercial cows' milk off the shelves because of excessive contamination;

column 4 shows the allowable daily intake of each pesticide for an adult (expressed in micrograms of pesticide per kilogram of body weight). [There are 28 grams in one ounce; a kilogram is about 2.2 pounds.] The last column shows the actual daily intake for a nursing infant in America.

It is clear that the actual daily intake by an infant exceeds an adults's allowable daily intake by anywhere from a factor of 6 to a factor of 14.

No allowable daily intakes have been calculated for infants, but it is known that infants are much more susceptible to toxic chemicals than are adults because an infant's kidneys, liver, enzyme systems, and blood-brain barrier are not fully developed [because that is what mother's milk is for, among physical things.]

Furthermore, a newborn has very little body fat available for storage; consequently, the fat soluble chemicals are circulated in the blood throughout the body for a longer period and may interfere more intensely with normal [early growth of the body] enzyme activity.

These disturbing data are one more reason why the U.S. should begin now to institute a policy of "zero discharge" for all industrial chemicals (see RHWN #154, #155 and #187).
--Peter Montague, Ph.D.


[1] Edo D. Pellizzari and others, "Purgeable Organic Compounds in Mother's Milk." BULLETIN OF ENVIRONMENTAL CONTAMINATION AND TOXICOLOGY Vol. 28 (1982), pgs. 322-328, analyzed 12 samples of human milk from New Jersey, Pennsylvania and Louisiana; the following chemicals were identified (the percentage in parentheses indicates what percent of the 12 samples contained each chemical):

Halogenated compounds: Chlorodifluoromethane (8%); chlorotrifluoromethane (33%); dichlorodifluoromethane (16%); chloromethane (16%); chloroethane (16%); trichlorofluoromethane (58%); dichloroethylene (8%); Freon 113 (75%); methylene chloride (75%); chloroform (58%); 1,1,1-trichloroethane (75%); carbon tetrachloride (42%); trichloroethylene (75%); chloropentane (16%); dibromochloromethane (8%); tetrachloroethylene (58%); dichloropropene (8%); chlorobenzene (42%); chlorohexane (33%); iodopentane (8%); 3-methyl-1-iodobutane (16%); chloroethylbenzene (8%); dibromodichloromethane (8%); dichlorobenzene (75%); chlorodecane (8%); trichlorobenzene (8%). Aldehydes: acetaldehyde (33%); methyl propanal (16%); n-butanal (50%); methyl butanal (16%); crotonaldehyde (8%); n-pentanal (58%); n-hexanal (75%); furaldehyde (16%); n-heptanal (58%); benzaldehyde (75%); n-octanal (25%); phenyl acetaldehyde (8%); n-nonanal (50%); methyl furaldehyde (8%); n-decanal (16%); n-undecanal (16%); n-dodecanal (8%).

Ketones: acetone (75%); methyl ethyl ketone (42%); methyl propyl ketone (16%); methyl vinyl ketone (8%); ethyl vinyl ketone (33%); 2-pentanone (33%); methyl pentanone (16%); methyl hydrofuranone (8%); 2-methyl-3-hexanone (8%); 4-heptanone (8%); 3-heptanone (33%); 2-heptanone (50%); methyl heptanone (16%); furyl methyl ketone (8%); octanone (16%); acetophenone (75%); 2-nonanone (33%); 2-decanone (8%); alkylated lactone (8%); phthalide (8%).

Other oxygenated isomers: C4H6O (8%); C4H8O (16%); C5H10O (42%); C6H8O (8%); C6H10O (16%); C4H6O2 (8%); C6H12O (16%); C7H12O (33%); C7H10O (16%); C7H14O (16%); C6H6O2 (8%); C8H14O2 (8%); C8H16O (16%); C7H8O2 (16%); C7H10O2 (8%); C9H18O (25%); C8H6O2 (8%); C10H12O2 (8%); C10H14O (8%); C10H16O (16%); C10H18O (25%); C10H20O (16%); C10H22O (8%); C9H8O2 (8%); C11H20O (8%); C10H10O2 (8%).

Alcohols: methanol (8%); isopropanol (75%); 2-methyl-2-propanol (8%); n-propanol (8%); 1-butanol (25%); 1-pentanol (33%); à-furfuryl alcohol (16%); 2-ethyl-1-hexanol phenol (8%); 2,2,4-trimethylpenta-1,3-diol (8%); à-terpineol (8%).

Acids: acetic acid (16%); decanoic acid (8%). Sulfur compounds: sulfur dioxide (8%); carbon disulfide (75%); dimethyl disulfide (50%); carbonyl sulfide (8%). Nitrogen compounds: nitromethane (8%); C5H6N2 (8%); C5H8N2 (8%); C4H4N2O (8%); methyl acetamide (8%); benzonitrile (25%); methyl cinnoline (8%).

Esters: vinyl propionate (25%); ethyl acetate (8%); ethyl-n-caproate (8%); isoamyl formate (8%); methyl decanoate (8%); ethyl decanoate (8%).

Ethers: dimethyl ether (8%); dihydropyran (16%).

Epoxides: 1,8-cineole (8%).

Furans: furan (8%); tetrahydrofuran (8%); methyl furan (16%); methyl tetrahydrofuran (8%); ethylfuran (16%); dimethylfuran (8%); 2-vinylfuran (8%); furaldehyde (16%); 2-n-butylfuran (8%); 2-pentylfuran (58%); methylfuraldehyde (8%); furyl methyl ketone (8%); à-furfuryl alcohol (16%); benzofuran (25%).

Alkanes: C3H8 (8%); C4H10 (50%); C5H12 (75%); C6H14 (75%); C7H16 (58%); C8H18 (58%); C9H20 (75%); C10H22 (58%); C11H24 (58%); C12H26 (58%); C13H28 (25%); C14H30 (25%); C15H32 (16%). ALKENES: C3H6 (16%); C4H8 (42%); C5H10 (25%); C6H12 (75%); C7H14 (75%); C8H16 (75%); C9H18 (58%); C10H20 (50%); C11H22 (50%); C12H24 (8%); C13H26 (8%); isoprene (8%).

Alkynes: C5H8 (16%); C6H10 (8%); C7H12 (25%); C8H14 (25%); C9H16 (33%); C10H18 (16%); C12H22 (8%).

Cyclic: cyclopentane (50%); methyl cyclopentane (50%); cyclohexane (42%); ethyl methyl cyclohexane (8%); C10h14 isomers (8%); C10h16 isomers (other) (33%); limonene (75%); methyl decalin (8%); à-pinene (8%); camphene (8%); camphor (8%).

Aromatics: benzene (75%); toluene (75%); ethylbenzene (75%); xylene (75%); phenyl acetylene (8%); styrene (75%); benzaldehyde (75%); C3-alkylbenzene isomers (75%); C4-alkylbenzene isomers (50%); methyl styrene (16%); dimethyl styrene (42%); C5-alkylbenzene isomers (16%); naphthalene (50%); C6-alkylbenzene isomers (8%).


[3] E.P. Laug and others, "Occurrence of DDT in Human Milk." ARCHIVES OF INDUSTRIAL HYGIENE Vol. 3 (1951), pgs. 245-246.
[legible here]
TABLE I: Typical levels of pesticides and PCBs in human milk in the U.S., FDA Action Levels, Allowable Daily Intake, and Actual Daily Intake of Breast-Fed Infants.
Pesticide Typical Levels (whole milk) FDA Action Levels for whole milk (cows') Allowable Daily Intake (Adult) Actual Daily Intake (Infant) Actual Daily Intake by Infants over the Allowable Daily Intake for Adults
-------------------------- parts per billion --------------------------
Dieldrin 1-6 9 0.1 0.8 8 times higher
Heptachlor Expoxide 8-30 0.3 0.5 4.0 8 times higher
PCBs 40-100 63 1.0 14 14 times higher
Total DDT 50-200 38 5.0 28 5.6 times higher
Source: Walter J. Rogan and others. "Pollutants in Breast Milk," NEW ENGLAND JOURNAL OF MEDICINE Vol. 302 (June 26, 1980), pg. 1451, Table 3.

Descriptor terms: ddt; dde; pesticides; tolerance levels; risk assessment; human breast milk; lactation; food safety; infants; children; pcbs; heptachlor epoxide; allowable daily intake; adi; zero discharge; heptachlor; carcinogens; dieldrin; surveys; statistics; studies;

Anonymous said...

I am expectant with twins. I would like to breastfeed, since I feel that there is good benefit. However, I would like to reduce toxins expressed in the breastmilk, please address this and provide a guide to a safe detox and diet plan.

Nikki said...

I am expecting twins, and I would like to breastfeed. Could you provide a safe detox and diet plan in order to reduce the toxins that are expressed in breastmilk.

Mark said...

Hi Nikki,
Though I'm not a medical doctor, I can recommend you reading the information from one.

Go to for some of his ideas, particularly on the importance of mother's milk for the health of your child regardless. I would definitely say the benefits of mother's milk and its ratio of fats are important for your children more than any milk supplements, regardless of body burden chemicals.

Some of my suggestions.

1. You might as well look at detoxing your mouth of past mercury laden dental history, if possible.

2. Later if forced to vaccinate your children, at least stagger the vaccinations instead of allowing multiple vaccinations on the same day.

3. Drink non-fluoridated, non-chlorinated water. Put a shower filter on your bathroom tap that would do the same.

4. Find a book on herbs or foods that are used in detoxing your body. Fibers, nuts, etc. I've heard pumpkin seeds...

5. In some preliminary data and personal testimony, the Vibe Machine has been noted to get rid of body burden chemicals rather fast by seemingly speeding up your metabolism's natural purging capacity that way. See the video link here for more information:

to whit:

VIBE Machine Interview With Gene Koonce
18:33 min.

6. Find a doctor who would monitor your regimen of DMSA or DMSO. More on DMSO at this link. I would only do this after you have had your children however.

7. Get your blood body burden and mother's milk tested by a laboratory for a list of common pollutant/chemicals, and then get specific (non-intrusive nutritional) doctor's recommendations for remediating yourself. Have yourself retested after you begin your regimen to see if it is working.

Mark said...

This seems tailor made for mother's concerned about their body burden: two weeks on zeolite and a potential entire removal of all toxins and the body burden. Note boldface below though.

8. Natural Cellular Defense removes heavy metals, pesticides, toxic chemicals from body - study
by Mike Adams


[there are links throughout the original article, so go there]

"In my research to develop a detoxification system for prospective mothers, I recently learned about a naturally occurring mineral called zeolite, which has a unique, negatively charged, crystalline structure. Zeolite is formed from the fusion of lava and ocean water, and combines all four elements. I feel that zeolite is an alchemical gift from God. It has been used for more than 800 years in Asia as a remedy for overall health and well-being, and is on the FDA’s GRAS list (generally recognized as safe). Zeolite is available commercially in a purified, activated form, in the zeolite product.

The results of research on zeolite are very impressive:..."


full article (without links):

Natural Cellular Defense is a natural zeolite-based substance that is being increasingly studied for its near-miraculous ability to bind with heavy metals and toxic chemicals, removing them from the body. Dr. Gabriel Cousens, M.D., is leading the research on the use of Natural Cellular Defense to remove these chemicals from the body, and this article shares his latest results.

Those results are quite remarkable, as you will see below. Given that virtually every person living in modern society today has hundreds of synthetic chemicals in their bodies that do not belong there, and with the documented proof that combining Natural Cellular Defense with a simple juice fast can remove 88 percent of those chemicals from the body, this is research of tremendous importance. Its importance cannot be overstated when discussing the prevention of cancer, Alzheimer's, birth defects and even diabetes.

For anyone interested in acquiring Natural Cellular Defense products, contact information is listed at the end of this report. Neither Truth Publishing nor its writers has any financial interest whatsoever in this product.

From Dr. Gabriel Cousens

As a natural holistic physician, I, Gabriel Cousens, M.D., M.D.(H) Diplomate of the American Board of Holistic Medicine, Diplomate of Ayurveda have come across a major breakthrough in detoxifying the human body of the carcinogens, heavy metals, viruses, bacteria, fungi, and overall acid conditions that promote and cause disease.

Some 70,000 chemicals are being dumped into our environment, 65,000 of which are potentially hazardous to our health. We live in a virtual sea of pollutants, and carry many of these toxins within us. They can be found even in unborn children. A 2004 study by the Environmental Working Group identified 287 industrial chemicals in babies' umbilical-cord blood, including 180 known to cause cancer and 217 that are toxic to the brain and nervous system.

In my research to develop a detoxification system for prospective mothers, I recently learned about a naturally occurring mineral called zeolite, which has a unique, negatively charged, crystalline structure. Zeolite is formed from the fusion of lava and ocean water, and combines all four elements. I feel that zeolite is an alchemical gift from God. It has been used for more than 800 years in Asia as a remedy for overall health and well-being, and is on the FDA's GRAS list (generally recognized as safe). Zeolite is available commercially in a purified, activated form, in the zeolite product.

The results of research on zeolite are very impressive:

1. Zeolite appears to prevent and may become an important treatment for cancer. In one study, 78 percent of the 65 participants with terminal cancer (many types) are now in complete remission for 12 months (LifeLink Pharmaceuticals, 2005, currently not published).
2. It has a chelation-like effect in removing heavy metals (particularly lead, mercury, cadmium, and arsenic), pesticides, herbicides, PCBs, and other toxins from the body, shown in a study of miners at Duke University. These toxins are strongly correlated with the occurrence of a wide range of diseases, including cancers and neurological disorders such as Alzheimer's, autism, and dementia.
3. Zeolite also improves liver function, indirectly improving elimination of pesticides, herbicides, and xeno-estrogens.
4. Zeolite appears to block viral replication, and may prove to be a potent anti-viral and general remedy for all viruses. To date, 40 anecdotal cases of herpes zoster have reportedly been healed. Preliminary anecdotal case studies suggest that it may help alleviate rheumatoid arthritis, multiple sclerosis, and hepatitis C as well as the common cold and flu.
5. Zeolite's binding power was proven during the Chernobyl disaster, when tons of it were used to remove radioactive cesium and strontium-90 before they contaminated local water systems.
6. Zeolite creates a natural buffer in the system by establishing an optimal pH level (between 7.35 and 7.45), which in turn activates healthy brain function and a strong immune system.
7. It is an effective detoxifier for prospective mothers and fathers. Anecdotal evidence and centuries of use in Asia suggest that zeolite is safe to use even during pregnancy and breastfeeding, although its safe use in pregnancy has not been proven in double-blind studies.

A pilot study at the Tree of Life Rejuvenation Center with 55 people, based on my non-toxic baby protocol for preparing parents to bring forth non-toxic babies, consisted of a one-week green juice fast and detox support program with zeolite in the form of Natural Cellular Defense (NCD) 15 drops, 4X/day. The following very significant results were found. 18 people were tested for depleted uranium (DU), a very serious worldwide radioactive contamination resulting from the use of DU armaments, especially used in Iraq.

Sixteen of the 18 people tested initially had DU in at least the liver, the breast, or the brain, and 13 of the 18 people had started with it in all three organs, the liver, the breast, and the brain. In one week on this protocol, all the people became DU-free except for one person, who still had DU in the liver. Also, thirty-two people were tested for Teflon and Perfluorooctanoic acid (PFOA), the carcinogenic element of teflon. Teflon was found in the livers of 27 people, the breasts of 25 people, and the brains of 28 people. All but two people became teflon-free after one week. Only one person had Teflon remaining in the breast, and one person had Teflon remaining in the brain.

In the same 32 people, initially PFOA was found in the liver of 28 people, the breast of 29 people, and the brain of 28 people. After one week, all people became PFOA-free except for one person having PFOA remaining in the breast and brain. In testing people for a whole set of toxins consisting of 14 to 26 of the common heavy metals, pesticides, and herbicides, the people initially had on average 90 to 95% of the toxins in their liver, breast, and brain, whether they were live-food eaters or not.

The overall percentage of removal of these toxins from these organs was 88%, leaving only 12% of the toxins in their systems overall. This included 91% removal from the liver, 88% removal from the breast, and 87% removal from the brain. In the 55 people tested the heavy metals, pesticides, and herbicide toxins, initially 801 toxins were found in the subjects' livers, 825 toxins in the breasts, 824 toxins in the brain. After the one-week protocol, just 73 toxins were left in the liver, 102 toxins left in the breast, and 111 toxins left in the brain:

Results of Week-Long NCD and Juice Fasting Non-Toxic Baby Protocol
Toxins Found BEFORE 801 825 824 2450
Toxins Found AFTER 73 103 111 287
Percentage Removed 91% 88% 87% 88%

The four subjects who continued the green juice fasting with NCD for two weeks went down to 0 toxins, a 100% removal rate. These results suggest a powerful synergy of NCD plus a detoxifying green juice fast. In observing thousands of fasters since 1988, fasting alone--although wonderful for enhancing the vital force--does not seem to significantly get rid of pesticides, herbicides, and heavy metals after 1 week by itself. I am proposing a theoretical model for explaining the testimonials of the powerful, across-the-board healing effects of NCD (a purified zeolite) from such health problems as ADD/Hyperactivity, Addiction, Agent Orange Exposure, Arthritis, Autism, Cancer, Cysts and Tumors, Depression, DES Exposure, Diabetes, Fibromyalgia, Flu, Colds, and Respiratory Problems, Gastro-Intestinal Problems, Heavy Metal Poisoning, Hepatitis C, High Blood Pressure, HIV/AIDS, Kidney Stones, Lack of Mental Clarity, Pain, PMS/Menstrual Pain, Silicone Breast Implant Toxicity, Skin Conditions, Spider Bite, Toothache/Gum Disease, Varicose and Spider Veins, Viral and Other Infections, Yeast Infections.

The model is a foundational healing concept. The basic mechanism we can draw from the literature and my present pilot study is that, by removing heavy metals, pesticides, herbicides, and DU, as well as through its effect of increasing immune system function, alkalizing the blood, blocking viral replication, and neutralizing free radicals, the NCD removes the blocks which compromise the vital life force. When the vital life force is freed up and activated, the body's natural ability does the healing and relieving of these chronic diseases itself. With the NCD, we have returned to the basic natural healing theory for all chronic diseases. NCD is truly an alchemical gift from the Divine.


* According to testimonials, zeolite promotes a sense of well-being, clarity, and happiness. It appears to do this as a consequence of eliminating toxins and also, according to preliminary research, by increasing serotonin production. One study suggests that zeolite also helps relieve depression.
* Anecdotal reports suggest that zeolite increases energy, immune function, and general health.
* Zeolite neutralizes the formation of nitrosamines in the stomach. Found in processed meats, nitrosamines are one cause of stomach cancer. Another positive effect on the stomach, according to many anecdotal reports, is relief of acid reflux.

* Testimonials suggest that zeolite captures triggering antigens, which cause allergies, migraines, and asthma, decreasing the rate and severity of these symptoms.

* Zeolite directly absorbs free radicals and thus decreases free radical activity and damage to the body.

This zeolite product is a clear liquid that, taken daily as oral drops, supports us in living healthy, happy, and active lives in an increasingly toxic world. For more information on this article, please call the Tree of Life at 866-394-2520 toll-free, or go to the Tree of Life Rejuvenation Center's website,, or call Jason D. Groode at Pacific Rim Marketing (800) 309-9126.

Gabriel Cousens, M.D., M.D.(H), Diplomate American Board of Holistic Medicine, Diplomate Ayurveda, Director and Workshops Facilitator of the Tree of Life Rejuvenation Center, Host of Physician of the Soul and Creating Peace by Being Peace, Internet Radio Programs, and Author of Spiritual Nutrition, Conscious Eating, Depression-Free for Life, Rainbow Green Live-Food Cuisine, and Sevenfold Peace.


more information from them on purchasing zeolite:

Mark said...

"Green juice" is mentioned above with the zeolite. This is obviously for the mothers, instead of the infants.


Aojiru (青汁, Aojiru) is a Japanese vegetable drink most commonly made from kale. The drink is also known as green drink or green juice in English, a direct translation of the Japanese meaning. (In modern Japanese, the character 青 ao means "blue", but it is commonly still used in older contexts to refer to green vegetation.)

Aojiru was developed in October 1943 by Dr. Niro Endo (遠藤仁郎, Endō Nirō?), an army doctor who experimented with juices extracted from the discarded leaves of various vegetables in an attempt to supplement his family's meager wartime diet. He credited the cure of his son from pneumonia and of his wife from nephritis to aojiru, and in 1949 concluded that kale was the best ingredient for his juice.[1]

Aojiru was popularized in 1983 by {{nihongoQ'SAIキューサイ}}, who started marketing 100% kale aojiru in powdered form as a dietary supplement, and sales boomed after 2000 when cosmetics giant Fancl started mass retailing of the juice.[1]

Today, many Japanese companies manufacture aojiru, usually using kale, young barley or komatsuna leaves as the base of the drink, and the size of the aojiru market was well over $500 million in 2005.[2]

The taste of aojiru is famously unpleasant, so much so that drinking a glass of the liquid is a common punishment on Japanese TV game shows.[citation needed] However, new formulations of aojiru have attempted to minimize the bitter taste of the original.

[edit] References

1. ^ a b Japanese Aojiru - Tree Kale Juice. Kateigaho (Spring 2005). Retrieved on 2007-02-05.
2. ^ Paul Yamaguchi (2006-01-01). Japan’s Nutraceuticals Today - End of Year Japanese Nutraceutical Industry Thoughts and Looking Beyond. NPIcenter. Retrieved on 2007-02-05.



Japan’s Nutraceuticals Today - End of Year Japanese Nutraceutical Industry Thoughts and Looking Beyond
2006-01-01 - NPIcenter - Paul Yamaguchi

薬食同源 Japan’s Nutraceuticals Today

By Paul Yamaguchi

The State of Nutraceuticals in Japan

Good News and Bad News
In the survey of winter bonuses by Nikkei, the Japanese newspaper showed that bonuses rose by 3.54 percent to an average 804,458 yen or $6,688. The Financial Times reported bonuses at manufacturers rose 4.31 percent. The same paper said that workers at Toyota, which has been making record profits and is on target to overtake General Motors as the world's biggest carmaker, were asking for a basic pay rise for the first time in four years.

The New York Times reported that most economists and analysts believe the economic recovery seems to be real, with its roots extending throughout the Japanese economy.

The Japanese economy is projected to be growing at a faster rate for this year than that of Europe. Japan, Asia's biggest economy and the world's second largest, is finally rebounding after years of spiraling price declines. The government has set its long-term goal of ending deflation and achieving nominal GDP growth of around 2 percent next fiscal year according to an Associated Press news story.

Based on these reports, it appears that the Japanese economy is finally recovering and setting the stage for solid growth in 2006. Winter bonuses are most likely going to be put into savings accounts, but sales for big-ticket items such as high-end consumer electronics are up; spending for leisure and travel is also up. As the Japanese economy improves, consumer confidence is also increasing and people are spending more money.

Among income and spending increases, the Japanese nutraceutical industry also grew in 2005; it may top the $30 billion mark by the end of this year. The bad news is that the rate of annual growth is only about 6 percent, much slower than the 12 percent of last year and 15 percent from 2 years ago. The growth of the dietary supplement sector is expected to be about 4 percent this year, the smallest growth in 7 years. Has the booming health industry already reached its peak? Or is this just a temporary slow-down? It is still too early to judge but we should keep a close eye on future sales trends. As 2005 comes to a close, let’s take a look at the state of the Japanese nutraceutical industry:

The Ill-Fated FOSHU Overhaul

The regulatory environment surrounding the industry is more confusing than a year ago. The government‘s inability to adopt a new dietary supplement law resulted in impractical new FOSHU regulations. Earlier this year, the MHLW announced a new FOSHU regulation for three new FOSHU categories: qualified, standardized, and disease risk-reduction claim FOSHUs. They were designed to ease the approval process and expand FOSHU’s regulatory umbrella. After 12 months of implementation, there have been no new health claims granted under the new FOSHU categories because of the stringent requirements surrounding clinical and human test results: “the government created new doors for easier entry, but when opened, there is a new wall standing in front of you” said The Health Industry News. Last August, several economic organizations proposed that MHLW review the new FOSHU rules, but the government turned down the request. Therefore, the standoff continues between MHLW and the industry.

Two GMPs

Good Manufacturing Practices (GMPs) is a manufacturing practice which requires a quality approach to manufacturing, forcing companies to minimize or eliminate instances of contamination, mix-ups, and errors. Since the announcement of MHLW’s GMP guidelines last February, two non-governmental organizations have started GMP certification programs. So far, a dozen manufacturers have been granted GMP certifications. As the government is not involved with GMP certification programs, JHNFA ( Japan Health Food & Nutrition Food Association) and a newly formed Japanese Institute for Health Food Standards (JIHFS), continue to certify manufacturers with different standards and programs. This will certainly create some confusion among manufacturers as to which program to choose from as they try to decide which program is right for their practices. MHLW specifies dietary supplements and functional foods as “foods” including FOSHU products and ingredients widely used in conventional foods. Implementing dietary supplement GMP, without recognizing dietary supplements by law is like posting a speed limit where there is no highway.

On The Ingredient Front

In the last couple of weeks, several online shops announced their top selling nutraceutical products in 2005. Among the top items are: alpha lipoic acid ( ALA), CoQ10, aojiru, (green juice) and kanten, an agar gel food made from a reddish seaweed called tengusa. Kanten is a popular food for weight control and diet. Japanese people have been eating Kanten for over 150 years - often in the summer to help escape the heat. Only recently has it become a popular diet food as it has almost no calories and it fills the stomach to suppress the appetite. Kanten has no taste, but by adding fruits or other flavors it can resemble Jell-O®. Its portion control packaging also helps consumers control their weight. It is not only the number one diet food but also the most popular nutraceutical product in Japan according to Kenkocom (, an Internet nutraceutical merchant. The estimated diet-oriented kanten market was $200 million in 2005.

I was surprised to see ALA as Kenkocom’s most popular ingredient in 2005. It is the number one dietary supplement ingredient but didn’t start out that way. In the beginning of this year, CoQ10 was the most active and popular ingredient. After TV programs focused on ALA, sales dramatically accelerated in the last 8 months of this year. ALA is known for preventing or treating age-related diseases from heart disease and stroke to diabetes and cataracts but in Japan, it is mostly used for sports, diet and cosmeceuticals. The ALA market jumped from $35 million in 2004 to $96 million at the end of 2005. Popularity may continue into the middle of 2006.

Sales of CoQ10 stopped just short of $130 million. In the beginning of this year CoQ10 was the only ingredient in the industry whose sales were growing. The high demand for the ingredient created high prices and a worldwide shortage in the beginning of this year. The situation has since been eased, and now production and demand levels are at a balanced, healthy level. Kenkocom lists CoQ10 as its number two most popular product in 2005 even though it certainly lost the momentum it had in 2004.

Aojiru, a green leaf juice, often made using kale and most recently, ashitaba, is Kencocom’s third most popular product in 2005.

Antioxidants, allergy, diabetes and digestive health are some of the well-established health benefits from taking aojiru. According to Health Industry News, the aojiru market is well over $500 million in 2005 and has grown 20 percent from a year ago. Most aojiru products are distributed through MLM and catalog sales. Toyo Shinyaku ( has over 20 aojiru FOSHU products.

MSM (Methyl-Sulfonyl-Methane) sales were disappointing. We thought it would be accepted more widely but it didn’t crack the top 20.

Just as with any other consumer product, popularity changes and supplements are no exception. Japan’s notoriously finicky shoppers are always looking for something new. To satisfy this consumer, the Japanese manufactures are always looking for what’s next.

What will be the hot ingredients in 2006? Again, here are some of kenkocom’s predictions for ingredient trends in 2006:

Amino acids like, ornithine, creatine and glutathione are effective for diet, energy and cosmeceuticals and they are one of the more promising ingredients for 2006. Biotin, enzyme and astaxanthin are also among the expected popular products in 2006. See more detail at: (


I would like to take this opportunity to thank you for your support, and to wish you a happy and healthy new year.
Paul Yamaguchi is president of Paul Yamaguchi & Associates, Inc., Tarrytown, NY.
His company publishes a number of Japanese nutrition market reports. His latest report is Nutritional Supplement Japan 2005, Inside of $11.1 billion Japanese dietary supplement market. Other report is Functional Foods and FOSHU Japan 2004, Market & Product Report.

For details and information on the reports, visit: or contact Paul at


Mark said...

Should you go on the market for zeolite, you should read this about the inadequacy of liquid zeolite:

Mark said...

From communication with Zeohealth ( which sells only human-health quality powered zeolite), I asked about their competition--water drops of 'zeolite'. I have had a hard time actually getting any information from a particular brand of these, marketed under the name Natural Cellular Defense.

Zeohealth's claim about Natural Cellular Defense products (and showed me a lab report PDF of "Natural Cellular Defense" water droplet based zeolite) wasn't very good, since it demonstrates that a lot of heavy metals are released instead of are on the uptake when you put zeolite in water solution. It start to come out at least in Natural Cellular Defense products:

"As an FYI, any heavy metals found in a natural Zeolite are bound in the actual wall structure which is not destroyed in the body and therefore not released. We have proven this using an FDA protocol study with a independent lab who specialized in mimicking stomach acid and testing for specific heavy metals such as lead and arsenic. On the contrary, when liquefied into NCD [Natural Cellular Defense the water based zeolite brandname they tested], we have lab data showing that there are heavy metals in the liquid that are now bioavailable to be absorbed by the body. Waiora [the manufacturer and seller of Natural Cellular Defense (aka water drops zeolite)] doesn't tell you that actual facts and the complete story when they say there are heavy metals in the powder. The attached pdf are lab results of an analysis of NCD without any preparation of the liquid. It was analyzed as is."

And that report was not very flattering and actually showed rather much heavy metals were in the Natural Cellular Defense zeolite solution with their claimed zeolite. Not good. On the other hand, zeolite may update it once more, though it defeats the purpose of taking zeolite if it only reabsorbes a toxic water bath you drink to get the zeolite.

However, I asked this question:

Thanks for that PDF. However, I don't think the lab tests show either way whether these were bioavailable toxins, only that the toxins were there. I don't think anyone claims that zeolite is without toxins. In other words, they could have been within the zeolite sample, yes, though not bioavailable. The test you showed was not for bioavailability. Why do you think that PDF is a sign of their bioavailability instead of just their presence, if you know what I mean?

For instance, I'm sure if you ran the same tests on your power zeolite, you turn up metal toxins all the time. The world is a messy place not fit for advertising slogans about zeolite for those who are scared by the symbolism of their 'presence' even though they may not be bioavailable toxins.

What you claim is that the toxin load of zeolite in water solution may purge itself, and thus making it inferior. However, you claim that this doesn't occur with ANY zeolite (including yours and others) so it wouldn't matter. There's a contradiction there.
So the issue here is whether those toxins in the lab test were bioavailable, and that test doesn't really answer that question. If the water did release toxins into solution, I think it would be bad. However, if zeolite uptakes them once more....

And the other issue is that with "Natural Cellular Defense" water drop zeolite you don't know the actual percentage of zeolite or what they did to it. They don't contact me.

I'm just looking for more information.

Mark said...

[The following is useful for detoxification in general. Note his recommendations and his explanations why.]

Blaylock - What To Do If
You Have Used Aspartame
By Neurosurgeon Russell Blaylock, MD

The most important starting point of any detoxification program is to stop exposure to the toxin or toxins. This means avoiding even small amounts, since once sensitized to the toxin even minute amounts can produce full-blown toxicity. This is especially so with accumulative toxins, such as aspartame. It has been shown conclusively that the metabolic products of methanol breakdown, formaldehyde in particular, accumulates on the DNA and cellular proteins.

Once you have cleansed your diet of the toxin, removal of the toxin and its metabolic products from your system will begin. Central to this process is the body's detoxification system, which exist in all cells of the body, with the bulk of detoxification taking place in the liver.

The detoxification system is divided into two components called phase I and phase II, which work in tandem.

Toxins pass through phase I and then pass to phase II where they are further detoxified and made water-soluble for eventual disposal.

It is now known that you can significantly enhance the body's ability to detoxify these substances through the judicious use of specific supplements. Of the two systems phase II is most important and most often impaired.

The following is a list of nutrients that enhance detoxification:

* Indole-3 carbinol-100 mg twice a day. This natural substance enhances phase II. It is extracted from cruciferous vegetables such as broccoli, Brussel's sprouts and cauliflower. It can be purchased as an extract.

* Taurine 500 mg a day- This is a sulfur-containing amino acid that is used by the liver for sulfonation reactions. It is to be taken between meals.

* Milk Thistle (silymarin) 175 mg. Take two twice a day. This extract has been shown to substantially enhance liver detoxification and is also a very powerful antioxidant for all cells.

* Curcumin- 500 mg three times a day with olive oil. This is an extract taken from turmeric. It is an extremely powerful antioxidant, enhances both phases I and II detoxification, is a radioprotectant, enhances bile flow, inhibits cancer growth, and is a very powerful anti-inflammatory. Also enhances DNA repair enzymes.

* Panthethine 250 mg Take one capsule 3X a day- This vitamin is the enzyme form of pantothenic acid. It plays a vital role in enhancing the aldehyde dehydrogenase enzyme. (For formaldehyde detoxification)

* Thiamine- 100 mg. Take three a day. (Vitamin B1) This vitamin plays a major role in protecting nerves as well as the brain. It is commonly depleted with pesticide exposure.

* Pyrodoxyl-5 phosphate 50 mg- Take one a day. This is the functional form of vitamin B6. People exposed to chemical toxins frequently have low levels of this vitamin. When vitamin B6 is deficient, taurine is also low. It plays a major role in protecting against glutamate and aspartate toxicity.

In addition to detoxification, other nutrients play a more direct role in protecting cells and in promoting their recovery from toxicity. These include:

* Magnesium- 750 to 1000 mg a day. (Magnesium citrate/malate) Magnesium plays a major role in cell protection, especially against [neuronal damage in] excitotoxicty. In addition it protects against strokes and heart attacks.

* Selenium- 200 ug a day. This mineral also plays a role in protecting cells from toxins, especially mercury. It plays a major role in protecting against free radicals.

* N-acetyl L-cysteine (NAC)- 750 mg a day. This is a substance that in cells is converted to glutathione. Glutathione is your cell's major protection against free radicals produced by toxins such as aspartame. In addition, NAC removes mercury. NAC also enhances detoxification.

* Multi-"B" vitamins- This should be a multivitamins that contains 25 to 50 mgs of each of the B vitamins. The multivitamin should not contain iron. Take one a day.

* Vitamin E (as mixed tocopherols) 400 IU twice a day. A powerful antioxidant, prevents heart attacks an stokes and the gamma-tocopherol is a powerful anti-inflammatory.

* Vitamin C (as magnesium ascorbate) 2000 mg twice to three times a day. Plays a major role in cell protection against oxygen stress, protects the nervous system and enhances tissue repair.

* CoQ10 100 mg twice a day. This is a major energy molecule and protects the brain against excitotoxicity.

* DHA 200 mg a day. This is a component of omega-3-fatty acids. It plays a vital role in membrane repair and repair of synapses.

In addition to avoiding aspartame you must avoid other toxins as well. This includes MSG, pesticides, herbicides, bug sprays, fluoride, mercury, cadmium, aluminum and the many other toxins found commonly in the environment. Many of these toxins act synergistically, that is, when combined they have toxic effects that exceed their additive effects.

In addition, you need regular, moderate exercise (never aerobic), avoid soy products, cheese, and vegetable oils. Do not smoke or use drugs. All of these things increase free radical damage and prevent tissue repair. You should eat a diet high in vegetables and with some fruits, no sugar (or honey), moderate complex carbohydrates and pure water free of contaminants, including fluoride.

Do not use fluoride toothpaste, mouthwashes or receive fluoride treatments.

If you follow these principles you will notice quick recovery from your toxic encounter. More serious toxic encounters may take several months for recovery.

Please refer to my web site at for more information on my books.

Russell Blaylock, M.D. (Health & Nutrition Secrets To Save Your Life, Excitotoxins: The Taste That Kills, etc.) CD: The Truth About Aspartame, DVD, Nutrition and Behavior

Betty Martini, D.Hum, Founder
Mission Possible International
9270 River Club Parkway
Duluth, Georgia 30097
770 242-2599
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